SINGAPORE: Incorporated in 1989, BESTE started off with the humble mindset that we can offer people with the accessibility to reputable international brands through our comprehensive network of retailers. Our acquired brands distribution rights are curated base on the greater purpose of providing convenience to our customers. Together with the brands we carry, as a local SME, we will begin and continue our journey with our belief system that is in-built in our culture. A culture to commit wholeheartedly to our customers, staff and partners.

Today, we carry a portfolio of 18 brands with strong presence in the retail, wholesale, corporate scene and in 2020 we have embarked on various eMarketplace platforms to ensure accessibility to our brand products. We aspire to continue and evolve as a modern and proactive distributor for the current & future generations of people living in Singapore and beyond.


To our Customers

As a distributor, we believe our products must bring value to our customers & we seek constantly to evaluate the brands we carry vs the needs of our customers.

To our Staff

Our staff are our priority. Working in an SME means everyone work tirelessly and we strive to be grateful for every moment. We believe we provide a place for people to learn, grow and live.

To our Business Partners

We are dedicated to the brands we carry and will do our utmost best to bring out the best of each brand. We are committed to fair business practices so our partners will be assured of their long-term investment with Beste.

To our Retailers

We work closely with our retailers & are the doors where are goods are presented in different ways. On this basis, we know that our retailers are part of our extended family. We believe our existence is inter-dependent and we are committed to our retailers with greatest respect.



Incorporated as Braun Appliances Distributor SG & Malaysia


Birth Stationery Department Parker Waterman Brands


Added Dymo & 2006 FiloFax into Stationery Department 


Electrical Expansion Severin Rommeisbacher & Ritler brands


Electrical Additions Korean Kuvings, Slow Juicer, Inaday’s Mosquito Trap


Stationery Team extension for Lifestyle products Bbaggies TruVirtu


Add-ons to Stationery Elmer’s Glue Lifestyle products Melodo Bags


Our team continues to be committed to bring value & connect international brands with consumers as a full service distributor for electrical, stationery & lifestyle products