WE ARE COMMITTED
To our Customers
As a distributor, we believe our products must bring value to our customers & we seek constantly to evaluate the brands we carry vs the needs of our customers.
To our Staff
Our staff are our priority. Working in an SME means everyone work tirelessly and we strive to be grateful for every moment. We believe we provide a place for people to learn, grow and live.
To our Business Partners
We are dedicated to the brands we carry and will do our utmost best to bring out the best of each brand. We are committed to fair business practices so our partners will be assured of their long-term investment with Beste.
To our Retailers
We work closely with our retailers & are the doors where are goods are presented in different ways. On this basis, we know that our retailers are part of our extended family. We believe our existence is inter-dependent and we are committed to our retailers with greatest respect.
MILESTONES
1989
Incorporated as Braun Appliances Distributor SG & Malaysia
1999
2005
2013
2014
2016-2017
Stationery Team extension for Lifestyle products Bbaggies TruVirtu
2019
Add-ons to Stationery Elmer’s Glue Lifestyle products Metodo Bags
2023
Jogen, our newest house brand, combining our in-depth electrical knowledge, led with the innovative design perspectives of our new generation team.
Today,
Our team continues to be committed to bring value & connect international brands with consumers as a full service distributor for electrical, stationery & lifestyle products